Even businesses that do not have an organized store layout, or space planning strategy defined still tend to follow similar rules based on customer activity and sales reports. These guidelines are largely followed in many industries because they potentialize the consumption of the products and, consequently, the profit margin of these items. The best practices of Planogram and its strategies are largely known especially in the retail industry. To create a successful strategy using Planogram is essential to have access to the product data to analyze the profitability of each of the items to define the best allocation of them on the shelf. The main purpose of Planogram is to increase sales by grouping and organizing products in a way that not only creates beautiful and interesting displays but also organizes and presents the products by their profitability. Planograms are a comprehensive representation of a retail shelf focusing on the product level, this visual merchandising tool display products in a 3D visualization considering real size, shape, and design.
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